Operating memory

Your company forgets faster than it learns.

We find what only lives in people’s heads, write it down, and hand it over.

Start with The Trace Five questions. Two to three weeks. You keep the map.
Recorded. Findable, anyone can use it. Live. The newest thing you learned. Open. Work that left no trace.

Companies we have worked in and on

  • AvisEgypt
  • BudgetEgypt
  • Amenli
  • Shezlong

Avis & Budget Egypt — our first paying client.

50–250the size we work with
Week onesomething is already shipped
2–3 weeksto your first map
Egypt & Gulfwhere we operate

What breaks

Four ways a company loses its own memory.

Most owners have three running at once.

Everything comes through you

The queue behind you is on nobody’s dashboard.

It lives in one head

The day they resign, the next person rebuilds it wrong.

The same decision, twice

The answer was written down. The reason never was.

Work and results never meet

Which work moved which number is an argument.

What it costs

The same pricing meeting, twice in four months. Nobody could say why the first answer lost. Only that it had.

14hours of senior time, spent twice on one question
1decision reversed, because the reasoning left in June
0records kept — the outcome was written, the reason was not

Paid diagnostic · two to three weeks

One way in. The Trace.

We follow the work as it happens, not as the org chart says it happens.

Buy it and stop there. Plenty do, and that is a good outcome. Nothing renews on its own.

What you get back

  • Where your knowledge sitsWho holds what.
  • A price on every gapHours and money, not adjectives.
  • The gaps rankedThe one to fix first. The three that wait.
  • A ninety-day planWith your names on it, not ours.

How the three weeks run

Week one We follow the work — and ship Eight conversations, two real meetings, and one thing fixed before week two.
Week two We price the gaps Every figure checked with you before it lands.
Week three You get the map Ninety minutes, then the document. You own it.

Who it is for

Not an industry. A stage.

Fifty to two hundred and fifty people, growing faster than the process was built for.

Right for us

  • Everything comes through me
  • We are losing a key person
  • A second country is opening
  • I want to be replaceable

Not for us

  • Fewer than twenty people
  • You want a tool built
  • You are buying on day rate
  • You want the deck, not the behaviour

You can tell me what you did last quarter. Can you tell me why you decided it?

Answer five questions No calendar link. I reply within a working day. Who is behind this
The Trace · 2–3 weeks
Five questions to start.
Start